The global IPTV market was expected to grow from 28 million subscribers at US$12 billion revenue in 2009 to 83 million and US$38 billion in 2013.[needs update] Europe and Asia are the leading territories in terms of the overall number of subscribers. But in terms of service revenues, Europe and North America generate a larger share of global revenue, due to very low average revenue per user (ARPU) in China and India, the fastest growing (and ultimately, the biggest markets) is Asia.[26] Services also launched in Bosnia and Herzegovina, Bulgaria, Pakistan, Canada, Croatia, Lithuania, Moldova, Montenegro, Morocco,[27] North Macedonia, Poland, Mongolia, Romania, Serbia, Slovenia,[28] the Netherlands,[29] Georgia, Greece, Denmark, Finland, Estonia, Czech Republic, Slovakia, Hungary,[30][31] Norway, Sweden, Iceland, Latvia, Turkey, Colombia, Chile and Uzbekistan.[32] The United Kingdom launched IPTV early and after a slow initial growth, in February 2009 BT announced that it had reached 398,000 subscribers to its BT Vision service.[33] Claro has launched their own IPTV service called “Claro TV”. This service is available in several countries in which they operate, such as Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua. IPTV is just beginning to grow in Central and Eastern Europe and Latin America, and now it is growing in South Asian countries such as Sri Lanka, Nepal Pakistan and India.[34] but significant plans exist in countries such as Russia. Kazakhstan introduced[35] its own IPTV services by the national provider Kazakhtelecom JSC[36] and content integrator Alacast under the “iD TV” brand in two major cities Astana and Almaty in 2009 and is about to go nationwide starting 2010.[needs update] Australian ISP iiNet launched Australia’s first IPTV with Fetch TV.[37] In India, IPTV was launched by MTNL, BSNL and Jio in New Delhi, Mumbai and Punjab. APSFL is another IPTV provider in the state of Andhra Pradesh. In Nepal, IPTV was first launched by NEW IT VENTURE CORPORATION called Net TV Nepal, the service can be accessed through its app, web app and Set-top boxes provided by local ISPs, another IPTV was started by Nepal Telecom called WOW Time in 2016 which can be accessed through its app. In Sri Lanka, IPTV was launched by Sri Lanka Telecom (operated by SLT VisionCom) in 2008, under the brand name of PEO TV. This service is available throughout the country. Dialog TV has been available through the service since 2018. In Pakistan, IPTV was launched by PTCL in 2008, under the brand name of PTCL Smart TV. This service is available in 150 major cities of the country.[citation needed] In the Philippines, PLDT offers Cignal IPTV services as an add-on in certain ADSL and fiber optic plans.[38][39] In Malaysia, various companies have attempted to launch IPTV services since 2005. Failed PayTV provider MiTV attempted to use an IPTV-over-UHF service but the service failed to take off. HyppTV was supposed to use an IPTV-based system, but not true IPTV as it does not provide a set-top box and requires users to view channels using a computer. True IPTV providers available in the country at the moment are Fine TV and DETV. In Q2 2010, Telekom Malaysia launched IPTV services through their fibre to the home product Unifi in select areas. In April 2010, Astro began testing IPTV services on TIME dotCom Berhad’s high-speed fibre to the home optical fibre network. In December 2010, Astro began trials with customers in high-rise condominium buildings around the Mont Kiara area. In April 2011, Astro commercially launched its IPTV services under the tag line “The One and Only Line You’ll Ever Need”, a triple play offering in conjunction with TIME dotCom Berhad that provides all the Astro programming via IPTV, together with voice telephone services and broadband Internet access all through the same fibre optic connection into the customer’s home. In 2020, Astro launched “Plug-and-Play”, which uses Unicast technology for streaming TV. In Turkey, TTNET launched IPTV services under the name IPtivibu in 2010. It was available in pilot areas in the cities of Istanbul, İzmir and Ankara. As of 2011, IPTV service is launched as a large-scale commercial service and widely available across the country under the trademark “Tivibu EV”.[40][41] Superonline plans to provide IPTV under the different name “WebTV” in 2011. Türk Telekom started building the fibre optic substructure for IPTV in late 2007.